They Laughed When I Wrote the Post – But When They Sat Down to Read … 2
I read between 50-70 books a year.
This year, though, I’m not going to recommend my top 10 or similar.
Only one recommendation:
If you’re only reading one single book next year.
(I don’t know how many books I’ve read about stylistics, creative writing, narratives etc, however this one beats them all)
When you read it, you’ll know all about the Frank Sinatra-test, Costco and the Salmon example, the inverted pyramid, the theory about identity as the basics in decision making etc.
A book that is what it advocates: simple, unexpected, credible, concrete, emotional and full of thoughtful stories.
For me, the groundwork for life-long learning. Something that influenced me instantly while trying to cancel my train tickets with SJ. Something that was too late – I had already checked in with my cell phone. However I managed to get it through by fyllowing the advices in the book – at the same time leaving the personell with a feeling that they helped me for a good cause.
“I have a dilemma. I’ve planned to visit my parents and have booked tickets for me and my wife, plus two for my children 3 and 5. Yesterday when I checked in, it was minus 15 celsius and I thought, Ok, that may work. This morning however, it was minus thirty – what can I do to solve this?”
Instead of complaining about their rigid rules for cancelling tickets.
“Oh, my, I wouldn’t want to go outside in that kind of weather”, the woman answered.
Problem solved.
Money back.
I probably would’ve solved it with earlier strategies also, but rather through anger making the personell helping me out of nothing but terror.






